The Arcadia Team: Elite Operators Embedded In Your Brand
You don’t need more marketing vendors. You need operators.
We built Arcadia to be the partner we always wished we had.
After decades leading and advising high-growth brands, we saw the same pattern again and again: talented teams, strong products, and significant growth potential constrained by increasing digital complexity. The opportunities were there—but execution gaps, fragmented systems, and competing priorities were quietly limiting performance and enterprise value.
That's why Arcadia exists.
Our team is made up of seasoned operators with an average of 15+ years of experience building, scaling, and optimizing digital businesses. We don't rely on junior delivery teams or networks of freelance talent.
We are senior commercial, digital, and functional leaders who have owned eCommerce P&Ls, led transformational initiatives, and delivered measurable outcomes inside some of the world's most respected brands. We bring the perspective of operators, the rigor of executives, and the accountability of true business partners.
We built Arcadia to be the partner we always wished we had.
After decades leading and advising high-growth brands, we saw the same pattern again and again: talented teams, strong products, and significant growth potential constrained by increasing digital complexity. The opportunities were there—but execution gaps, fragmented systems, and competing priorities were quietly limiting performance and enterprise value.
That's why Arcadia exists.
Our team is made up of seasoned operators with an average of 15+ years of experience building, scaling, and optimizing digital businesses. We don't rely on junior delivery teams or networks of freelance talent.
We are senior commercial, digital, and functional leaders who have owned eCommerce P&Ls, led transformational initiatives, and delivered measurable outcomes inside some of the world's most respected brands. We bring the perspective of operators, the rigor of executives, and the accountability of true business partners.
What Sets Our Team Apart
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We make the right calls faster, grounded in experience, data, and a clear understanding of what drives results.
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We operate like owners, taking full responsibility for outcomes, not just deliverables.
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We communicate with clarity and rigor, earning trust at the highest levels of the organization.
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We connect strategy to execution across every function, ensuring ideas turn into measurable impact.
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We bring deep expertise across growth, marketing, and operations to drive performance across the business.
What Sets Our Team Apart
We’ve driven over $50M+ in profit
Across dozens of PE- or investor-backed companies, consumer brands and family-owned portfolios.
Our Senior Leadership Team
Founder & CEO
Jason Stesney
Jason Stesney is a seasoned operator with 20+ years of global experience building, scaling, and funding businesses across eCommerce, martech, and performance marketing.
Bringing a founder’s mindset and a builder’s discipline, Jason leads the firm’s strategic vision and helps organizations turn complexity into opportunity and ambition into measurable results.
Chief Growth Officer
Victoria Ruter
Victoria Ruter is an experienced growth leader with 20+ years of experience helping Fortune 500 brands evolve, innovate, and scale.
As Chief Growth Officer, Victoria leads the company’s end-to-end growth strategy, including product development, go-to-market execution, and pipeline management.
Head of eCommerce
Laura Pickard
Laura Pickard is an eCommerce & digital experience leader with 20 years of experience driving profitable online growth in retail and direct-to-consumer environments.
As Head of eCommerce, Laura leads Arcadia Digital’s eCommerce practice — owning the client outcomes and leading the team delivering them. She serves as a fractional Chief Digital Officer for the brands Arcadia partners with, leading engagements from strategy through execution and connecting every initiative back to measurable revenue, margin, and enterprise value.
Head of Performance Marketing
Allyson Westervelt
Allyson Westervelt is a growth and eCommerce leader with 15+ years of experience helping consumer brands scale through data-driven marketing strategy, customer acquisition, and retention.
As Head of Performance Marketing, Allyson leads the Performance Marketing practice across paid media, CRM, and organic growth, connecting channel performance to revenue, profitability, and long-term customer value. She partners with brands to build scalable growth systems that turn marketing investment into measurable business impact.
Chief of Staff
Katie Francek
Katie Francek is a seasoned operations and business management leader with 25+ years driving performance across digital marketing and advertising.
As Chief of Staff, Katie is the company’s operational backbone - overseeing finance, accounting, people operations, IT, legal and compliance, and vendor management - while ensuring alignment across leadership and teams.