Midwest Grit Meets West Coast Innovation

We were co-founded by a former operator and entrepreneur who saw brands repeatedly forced into broken eCommerce models.

We built the solution we wish we had – a partner focused on disciplined, operator-led execution and clear financial outcomes.

Jason Pawloski
Co-Founder

Jason Pawloski is a leading voice in eCommerce and an architect of high-impact turnarounds and transformations. He has shaped the strategies, operating systems, and financial models behind some of the most successful midmarket consumer brands.

His core belief is simple: eCommerce performance isn’t a marketing challenge—it’s an operating model challenge.

With over two decades of experience building and rebuilding eCommerce businesses, Jason helps founders, CEOs, boards, and private equity teams turn reactive functions into profitable, predictable, scalable growth engines.

He is the author of The Ecommerce Growth Gap (available next month). 

Jason Pawloski
Co-Founder

Jason Stesney
Co-Founder

Jason Pawloski is a leading voice in eCommerce and an architect of high-impact turnarounds and transformations. He has shaped the strategies, operating systems, and financial models behind some of the most successful midmarket consumer brands.

His core belief is simple: eCommerce performance isn’t a marketing challenge—it’s an operating model challenge.

With over two decades of experience building and rebuilding eCommerce businesses, Jason helps founders, CEOs, boards, and private equity teams turn reactive functions into profitable, predictable, scalable growth engines.

He is the author of The Ecommerce Growth Gap (available next month). 

Jason Stesney
Co-Founder

Jason Stesney is a seasoned operator with 20+ years of global experience building, scaling, and funding businesses across eCommerce, martech, and performance marketing.

He has a track record of taking ventures from zero to scale—solving complex growth challenges, unlocking new revenue streams, and building systems that drive long-term value.

Jason leads the firm’s strategic vision and partners with brands to overcome critical growth barriers. Bringing a founder’s mindset and a builder’s discipline, Jason helps organizations turn complexity into opportunity and ambition into measurable results.

Jason Stesney is a seasoned operator with 20+ years of global experience building, scaling, and funding businesses across eCommerce, martech, and performance marketing.

He has a track record of taking ventures from zero to scale—solving complex growth challenges, unlocking new revenue streams, and building systems that drive long-term value.

Jason leads the firm’s strategic vision and partners with brands to overcome critical growth barriers. Bringing a founder’s mindset and a builder’s discipline, Jason helps organizations turn complexity into opportunity and ambition into measurable results.

Our Senior Leadership Team

Victoria Ruter
Chief Growth Officer

Victoria Ruter is an experienced growth leader with 20+ years of experience helping Fortune 500 brands evolve, innovate, and scale.

As Chief Growth Officer, Victoria leads the company’s end-to-end growth strategy, including product development, go-to-market execution, and pipeline management.

Steve Janowiak
Head of eCommerce

Steve Janowiak brings 20+ years in eCommerce across retail, brands, and marketplaces, with a finance-driven focus on P&L, performance drivers, and execution.

As Head of eCommerce, Steve leads core client engagements, helping mid-market brands build the clarity, systems, and financial discipline they need to grow profitably.

Jeff Davis
Head of Performance Marketing

Jeff Davis is a marketing leader focused on building scalable growth systems across complex, omnichannel environments.

As Head of Performance Marketing, Jeff connects strategy to execution, turning fragmented efforts into coordinated, revenue-generating engines and implementing the structure and discipline needed for measurable, repeatable growth.

Katie Francek
Chief of Staff

Katie Francek is a seasoned operations and business management leader with 25+ years driving performance across digital marketing and advertising.

As Chief of Staff, Katie is the company’s operational backbone - overseeing finance, accounting, people operations, IT, legal and compliance, and vendor management - while ensuring alignment across leadership and teams.

The Arcadia Team: Elite Operators Embedded In Your Brand

You don’t need more marketing vendors. You need operators.

Our team is made up of seasoned operators with an average of 15+ years experience. No junior execution pods. No random freelancers.

We are senior commercial and functional leaders who have owned eCommerce P&L outcomes inside world-class brands.

Our team is made up of seasoned operators with an average of 15+ years experience. No junior execution pods. No random freelancers.

We are senior commercial and functional leaders who have owned eCommerce P&L outcomes inside world-class brands.

What Sets Our Team Apart

What Sets Our Team Apart

  • We make the right calls faster, grounded in experience, data, and a clear understanding of what drives results.

  • We operate like owners, taking full responsibility for outcomes, not just deliverables.

  • We communicate with clarity and rigor, earning trust at the highest levels of the organization.

  • We connect strategy to execution across every function, ensuring ideas turn into measurable impact.

  • We bring deep expertise across growth, marketing, and operations to drive performance across the business.