Real Operators.
Real Outcomes.
We embed senior operators inside your business to connect strategy, execution, and P&L—turning eCommerce into a true growth engine.
FOOTWEAR
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APPAREL
•
ACCESSORIES
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SPORTING GOODS
•
HEALTH & WELLNESS
•
HOME IMPROVEMENT
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FOOTWEAR • APPAREL • ACCESSORIES • SPORTING GOODS • HEALTH & WELLNESS • HOME IMPROVEMENT •
Multi-Brand Sports Portfolio
Shoe Insole Brand
+24%
Adj. EBITDA Improvement YoY
16%
DTC EBITDA Margin (from -0.2%)
From Breakeven to a 16% DTC Margin in Year One
Accelerated eCommerce Growth & Penetration within Wholesale Legacy.
+18%
DTC Revenue YoY
-25%
Paid Media Spend YoY
KPIS Impacted
-
DTC was growing, but it was essentially breakeven, with roughly two-thirds of eCommerce running through Amazon. There was no trusted marketing partner and known data inaccuracies meant nobody could act on the numbers.
-
Arcadia installed a fractional eCommerce Center of Excellence with a weekly and monthly operating rhythm and established adjusted DTC EBITDA as the measure of success. Paid media, site experience, and CRM were run as one system, driving profitable growth through discipline instead of more spend.
-
We restructured paid media around new-customer efficiency, which cut Brand A's CAC by 53% on 58% less spend while ROAS rose 43%.
We rebuilt the homepage, category, and product page templates across two dev agencies, which lifted product-page add-to-cart by 157 bps.
In Brand B’s CRM, we raised email deliverability from 41 to 77 and signup success from 81% to 99.5%.
Multi-Brand Sports Portfolio
Shoe Insole Brand
+24%
Adj. EBITDA Improvement YoY
16%
DTC EBITDA Margin (from -0.2%)
From Breakeven to a 16% DTC Margin in Year One
Accelerated eCommerce Growth & Penetration within Wholesale Legacy.
+18%
DTC Revenue YoY
-25%
Paid Media Spend YoY
KPIS Impacted
-
DTC was growing, but it was essentially breakeven, with roughly two-thirds of eCommerce running through Amazon. There was no trusted marketing partner and known data inaccuracies meant nobody could act on the numbers.
-
Arcadia installed a fractional eCommerce Center of Excellence with a weekly and monthly operating rhythm and established adjusted DTC EBITDA as the measure of success. Paid media, site experience, and CRM were run as one system, driving profitable growth through discipline instead of more spend.
-
We restructured paid media around new-customer efficiency, which cut Brand A's CAC by 53% on 58% less spend while ROAS rose 43%.
We rebuilt the homepage, category, and product page templates across two dev agencies, which lifted product-page add-to-cart by 157 bps.
In Brand B’s CRM, we raised email deliverability from 41 to 77 and signup success from 81% to 99.5%.
Multi-Brand Sports Portfolio
Shoe Insole Brand
+24%
Adj. EBITDA Improvement YoY
16%
DTC EBITDA Margin (from -0.2%)
From Breakeven to a 16% DTC Margin in Year One
Accelerated eCommerce Growth & Penetration within Wholesale Legacy.
+18%
DTC Revenue YoY
-25%
Paid Media Spend YoY
KPIS Impacted
-
DTC was growing, but it was essentially breakeven, with roughly two-thirds of eCommerce running through Amazon. There was no trusted marketing partner and known data inaccuracies meant nobody could act on the numbers.
-
Arcadia installed a fractional eCommerce Center of Excellence with a weekly and monthly operating rhythm and established adjusted DTC EBITDA as the measure of success. Paid media, site experience, and CRM were run as one system, driving profitable growth through discipline instead of more spend.
-
We restructured paid media around new-customer efficiency, which cut Brand A's CAC by 53% on 58% less spend while ROAS rose 43%.
We rebuilt the homepage, category, and product page templates across two dev agencies, which lifted product-page add-to-cart by 157 bps.
In Brand B’s CRM, we raised email deliverability from 41 to 77 and signup success from 81% to 99.5%.
Ready to Book a Growth Conversation?
If you want eCommerce to become the most profitable channel fueling your growth, let’s connect.